Cognitive Biases and other Phenomena that Alter Memory, Judgement, and Behavior

Decisions, both conscious and unconscious, are affected by more than just contextual factors. Put two people in the same situation and you might observe very different thoughts, decisions, and behaviors. Such is the domain of cognitive biases. In this book, John Garger examines the intricate world of the hidden forces that alter human perceptions and decisions. Drawing from the consensus that researchers and social scientists have achieved in psychology, neuroscience, behavioral economics, and other scientific literature, John demystifies the startling ways in which the human mind deceives. From the illusion of control to the tyranny of confirmation bias, he uncovers the psychological shortcuts and distortions that cloud judgment and lead people to make the decisions they make daily. In a world overflowing with information, the mind is not always the reliable compass people believe it to be. “Cognitive Biases” delves deep into the labyrinth of the mind, revealing the hidden forces that shape cognitions, choices, and actions. Read more